Get to Know
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WHO WE ARE
Beautyocracy is a membership-based marketplace for discovering diverse and inclusive clean independent beauty from across the globe.
We help women – in particular, women of color - shop a curated selection of vetted up-and-coming independent brands and improve their beauty routines. And, we fill a gap in retail to help independent brands flourish and scale.
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WHAT MAKES US UNIQUE
A unique merchandising mix of global brands and diverse founders with limited distribution in other retailers.
Each brand's packaging, formulation, and founder story & values are carefully reviewed prior to launch.
A 14 day 'No Questions Asked' return policy for all members, and a 30 day return policy for Premium Members.
MEET OUR FOUNDER
Hi, I'm Auja Little
My frustration with the lack of diversity in beauty products on retail shelves led me to the web. Online, I found hundreds of independent brands that met my needs and finally, my narrative was at the center of the story. I felt empowered each time I discovered a new product with a clean formulation from a founder who looked like me - it was like scanning the sand with a metal detector and hitting gold.
Here was a treasure trove of diverse and inclusive beauty, yet somehow the retailers I patronized were still failing me. The pipeline has never been the problem - the limited opportunities that exist for discovering new beauty are. The right brand for all of us exists out there. We just have to find it.⠀⠀
That's why I founded Beautyocracy. Beauty is better when it's diverse, inclusive, clean, and simple. We're curating a marketplace that will improve the beauty retail experience for all women and we want to see smaller brands thrive and scale. We're here as a partner to early stage independent brands who want to grow with a retailer who truly cares about both sides of the equation.